Digital Marketing Consultant

You focus on what you do best. I’ll help take care of the rest.

How I Can Help

If you’re looking around for digital marketing help there’s a good chance that you’ve experimented with marketing in the past and were underwhelmed with the results.

When faced with poor results, many business owners will be tempted to think that digital marketing just isn’t right for their business. But that’s rarely actually the case.

Unless nobody’s interested in what you have to offer – which probably isn’t true – there’s likely some way to reach your future customers. You just need someone to help you figure out how.

The issue with most people in digital marketing is that their main concern is delivering whatever metric you’ve been convinced to pay for. Regardless of if that metric actually correlates with real value.

It’s easy to show you lots of followers, and likes, and traffic. But if that doesn’t translate to cash flow generated, then how much does it matter?

And if you’re not analyzing the relationship between the marketing spend and the cash flow, your agency certainly isn’t going to point out if you’re not getting a good return.

So then how am I any different?

Well for one, as a Digital Marketing Consultant, my goal isn’t to sell you on me doing as much work as possible. In fact, while I do provide services running Google Ads, Facebook Ads, content marketing, SEO, etc, I don’t actually need to be providing those services myself to work with you.

If you prefer that I work with your team, or with other individuals who provide those services already, that’s fine by me. I’ll focus on making sure that you’re getting the greatest possible value from all your marketing services, looking at all your efforts holistically.

Additionally, I aim to develop a deep understanding of your operations, your margins, and how to attribute your marketing spend to actual cash flows generated. That way I can help you analyze the appropriateness of your marketing budget so that you’re not burning through cash, but actually growing your business.

And I’ll always be fully transparent with you as to what I’m doing, what I’m planning, what’s working, and what’s not. There aren’t any “proprietary methods”, nor a black box. I know I’m driving value, so I’m happy to make it as clear as possible.

If you’re interested in a marketing strategy that’ll actually drive results, drop me a note. I’d love to discuss your business with you and see how I can add value.

Digital Marketing Services

Marketing ROI Analysis

No Dollar a Mystery

When growth is the name of the game, it can be very tempting to throw lots of money at marketing.

But if you’re like most people in charge, there’s a good chance you fall into one of two camps. Those who have no idea what they’re getting for their money. Or those who are convinced it’s a waste.

A proper ROI analysis can help evaluate the appropriateness of your marketing budget relative to your goals. It can help identify the return on your marketing spend. And it can help refine your marketing strategy altogether.

marketing ROI

Marketing ROI Analysis

No Dollar a Mystery

marketing ROI

When growth is the name of the game, it can be very tempting to throw lots of money at marketing.

But if you’re like most people in charge, there’s a good chance you fall into one of two camps. Those who have no idea what they’re getting for their money. Or those who are convinced it’s a waste.

A proper ROI analysis can help evaluate the appropriateness of your marketing budget relative to your goals. It can help identify the return on your marketing spend. And it can help refine your marketing strategy altogether.

digital marketing

Marketing Budget Analysis

Spending Money the Right Way

A robust understanding of your margins, capacity, and cash flow can help us build a financial model so that you have a Marketing Budget that makes sense and isn’t just a made up number.

That means you’ll know how much you can spend and what results you can expect. 

It’ll also help illustrate how you can expand as your marketing efforts scale up.

Marketing Budget Analysis

Spending Money the Right Way

digital marketing

A robust understanding of your margins, capacity, and cash flow can help us build a financial model so that you have a Marketing Budget that makes sense and isn’t just a made up number.

That means you’ll know how much you can spend and what results you can expect. 

It’ll also help illustrate how you can expand as your marketing efforts scale up.

SEO and Content Marketing

Be the Go-To Expert in Your Field

Ranking #1 in search engines is no easy feat, but neglecting your Search Engine Optimization completely is just leaving value on the table.

We can put in place best practices to ensure you’re ranking as well as you can, with minimal effort. But if you really want to gun for the top spot, we can actively employ tactics to help you climb the rankings.

Content Marketing can help improve your SEO, and present you as an expert in your field so that you can engage with your target demographic before they become customers.

SEO

SEO and Content Marketing

Be the Go-To Expert in Your Field

SEO

Ranking #1 in search engines is no easy feat, but neglecting your Search Engine Optimization completely is just leaving value on the table.

We can put in place best practices to ensure you’re ranking as well as you can, with minimal effort. But if you really want to gun for the top spot, we can actively employ tactics to help you climb the rankings.

Content Marketing can help improve your SEO, and present you as an expert in your field so that you can engage with your target demographic before they become customers.

facebook and google ads

Google Ads and Facebook Ads

Get In Front of Your Customers

The sheer volume of data and targeting options that digital marketing provides means that paid ads are an essential channel to any marketing strategy.

Use Google Ads to make sure that your customer finds you when they’re looking for a solution to a problem.

Use Facebook and Instagram Ads to get in front of your target demographic and show them what you can do for them.

Google Ads and Facebook Ads

Get In Front of Your Customers

facebook and google ads

The sheer volume of data and targeting options that digital marketing provides means that paid ads are an essential channel to any marketing strategy.

Use Google Ads to make sure that your customer finds you when they’re looking for a solution to a problem.

Use Facebook and Instagram Ads to get in front of your target demographic and show them what you can do for them.

Conversion Rate Optimization

A Force Multiplier for Your Efforts

Whether you’re generating leads or have an e-commerce website, Conversion Rate Optimization will help get more value out of every dollar you spend.

That can be as simple as A/B testing different elements in your marketing funnel, or a complete overhaul of your website. There’s tons of data to be collected and analysed, so you should never not be running tests.

e-commerce

Conversion Rate Optimization

A Force Multiplier for Your Efforts

e-commerce

Whether you’re generating leads or have an e-commerce website, Conversion Rate Optimization will help get more value out of every dollar you spend.

That can be as simple as A/B testing different elements in your marketing funnel, or a complete overhaul of your website. There’s tons of data to be collected and analysed, so you should never not be running tests.

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