Online Accounting Firm

You focus on your business,
we'll handle the boring stuff.

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Enjoy a complimentary consultation to see if we’re a good fit. If not, we can recommend someone.

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Online Accounting That Drives Value

Our clients are more than just people we deliver a service to. We know what’s needed for a business to succeed. And we do all that we can to help you do just that.

Every business needs accounting, but a growing business needs to make sure every dollar spent is generating value.

Instead of simply accounting for the sake of accounting, we combine that data with our years of experience to help you make better decisions and provide you with a competitive edge.

Mohamed Ashour, CEO of Aspire Food Group

I would recommend UpCounting for any organization that values outstanding results.

I have had the pleasure of collaborating with them on a number of projects and have witnessed firsthand their impressive capacity to be creative, nimble and efficient. They will embrace your team and internalize your challenges as though they are their own.

Indeed, having them as a thought partner may be the single greatest benefit of working with them.

How We Can Help You


Get peace of mind knowing your data is being tracked by a highly competent team of CPAs, using cutting edge online accounting technology.

We streamline our bookkeeping to ensure you get a clear overview of your financials without being overwhelmed by complex and unnecessary reports.


Avoid headaches and penalties with reliable tax filings informed by years of in-depth tax expertise.

Keep more cash in your pocket by identifying opportunities for robust tax planning.

CFO & Advisory Services

With a deep understanding of the financial health of your business, we use all the data we gather to provide insights to help your business thrive.

We can help you with your budgeting, forecasting, cashflow analyses, financial models, and all the reporting you need to choose the best path towards success.

Hosea Chang, COO of Hayden LA

UpCounting is an ideal consultant.

For me, the ideal consultant is someone you can plug in as an important member of the team, whom you can trust that he/she will have the best interests of the company at heart when making decisions on your behalf, while also acting as an advisor to enable you to make the best decisions possible.

UpCounting are natural problem-solvers, as opposed to the types of consultants who tell you what the ideal is, without properly advising on the steps to get there.

We’ve been fortunate to have them and intend to work with them for as long as we’re in business!​

How We Work

Adding Value Is Everything

Nobody loves their accountant. But we want to be the exception to that rule. And we do that by striving to always add actual value to your business.

All Up In The Cloud

We strive to provide the best online accounting. That means we can collaborate with you virtually and in real-time.

Looking Forward

We don’t just live in the past and compile historical data for you. We’re constantly looking for ways to use that data to inform forward looking decisions.

Unlimited Support

Your success is our success, so we’re always willing to take your call and help however we can.

Clear Pricing

We offer fixed price packages with clear scoping so you’re never surprised when you see a bill.

Tools We Use