We’re all about your growth!

Here’s a little bit about us.

Upcounting was founded by Abir, Max, and Jonathan: three friends who started their careers at EY on the very same day.  Three friends who, many years later, would come together to build UpCounting. 

While our careers took very different paths, we all began to notice something at the accounting firms we worked for. They weren’t focused on maximizing value for clients. They didn’t prioritize growth.

We knew there was an opportunity to build a service that felt very different to work with for clients… one where their accountants really understood and cared about their businesses and their goals. That’s what we set out to create with UpCounting— a modern, growth-focused accounting firm.

Since then, UpCounting has evolved into a comprehensive solution for DTC brands, delivering expertise in ecommerce, marketing, accounting, financial modeling, and taxes.

our mission

To give great DTC brands every possible advantage on the path to success.

Meet our 😎 people.

We’re a diverse, creative team of growth CPAs, strategists, digital marketing experts, account managers, developers, tech coordinators, creative directors, graphic designers, and more.

abir syed, CPA

jonathan Iacobo, CPA

max dadouche, CPA

jonah dadouche

elizabeth talarico, CPA

monica toncea

sarah van Der Weyden,CPA

william waks, CPA

nik bakhshalian

Katherine Campeau

Paul Soliven

Linda Amyot

adam keller, CPA

mark tollas

Martin Zdravkovski

claudia porco, CPA

Al Cedeño

Katrina Ibarrientos

ikram Ul Haq

sheraz Hashmi

paul johnson, CPA

ali kalyar, CPA

joe navarro, CPA

vanessa peyrot

Bora Omeroglu

our solutions

What can we help you with?