eCommerce Blog

Only 9.8% of supplement subscribers stick around to month six. The rest ghost you. Here's the 2026 data, and the number that warns you on day one.

Spending $200K a month on Meta and feeling tapped out? Another supplement brand spends that every single day. Here's how to tell what's really capping your ads.

Shopify says your CAC is $124. Amazon says "new phone, who dis." Here's what supplement brands selling on both channels are really paying per customer.

The founders swore the warehouse was empty. The books swore it held nine months of stock. Only one of them can be walked over and counted.

The better your retention, the less your topline can be trusted as an early warning system.

Supplement CAC runs $30 to $80, a range so wide it's basically a horoscope. Here's how to find the one number that's actually yours.

aMER is useful. It’s also a great way to sound smart while losing money. Learn how to calculate it properly and use it without wrecking profit.

Your Shopify dashboard and your horoscope offer roughly the same planning value. Five cohort KPIs that do the actual job.

How to set a CAC target based on your data instead of a random number you heard a on a podcast.