Case Studies
Saving Time and Cutting Costs: Salt Athletic’s Success with UpCounting
As the business grew, Salt Athletic’s priority was managing finances effectively. With investor interests at stake and working capital on the line, the eCommerce brand turned to UpCounting to ensure accurate accounting, timely insights, and strategic guidance.
Services
Tailored Bookkeeping for Ecommerce Success, Streamlined Financial Workflows, Clarity-Focused Financial Guidance
Industry
Sportswear
Results
50%
Cost Savings
5h
Saved On Reconciliation
Client Overview
Salt Athletic is a US-based sports brand dedicated to helping athletes protect and optimize their gear. Their signature smell-proof soccer cleat bags offer innovative solutions for keeping footwear fresher and drier, allowing players to focus on the game, not their gear.
Challenges
Before Salt Athletic connected with UpCounting, the company struggled with a lack of guidance from a CPA firm that simply couldn’t fulfill its promises.
Financial records lacked proper structure, leading to skewed cost of goods sold calculations and a disorganized chart of accounts that failed to capture the business’s true financial state.
This misalignment forced the team to spend excessive time on monthly reconciliations, draining energy that could have been devoted to strategic decisions.
Compounding the problem was the CPA firm’s inexperience with e-commerce, leaving Salt Athletic without the insights needed to manage working capital, satisfy investor expectations, and confidently invest in team expansion and marketing efforts.
Services Provided
Tailored Bookkeeping for Ecommerce Success
We created a customized chart of accounts designed specifically for Salt Athletic’s online sales model. This enabled precise cost tracking, improved profit margin clarity, and dependable data for strategic financial decisions.
Streamlined Financial Workflows
Through specialized eCommerce tools, we minimized manual tasks, enhanced reporting accuracy, and delivered investor-ready reports, allowing Salt Athletic to allocate resources confidently and drive sustainable growth.
Clarity-Focused Financial Guidance
With open communication, regular check-ins, and prompt responses, we provided expert insights to help Salt Athletic navigate challenges, seize new opportunities, and achieve lasting success.
Results
Salt Athletic enjoyed immediate and measurable improvements after partnering with UpCounting:
- Significant Cost Reduction – Achieved a 50% decrease in accounting expenses, improving financial efficiency and enabling the business to reinvest in growth initiatives strategically.
- Time Savings and Efficiency – Simplified reconciliations freed up 5 hours each month, allowing Salt Athletic to focus on expansion, team development, and marketing opportunities.
- Optimized Working Capital – Gained clear financial insights that enhanced inventory tracking, ensured informed resource allocation and supported sustainable, long-term growth.
As Salt Athletic continues to grow, the groundwork is set for even greater success. This ongoing collaboration ensures Salt Athletic can adapt quickly, stay ahead of challenges, and keep scoring big in the eCommerce arena.
Client Testimonial
“UpCounting’s accurate reporting and responsive support have made our investor conversations far more efficient. Our lead investors stay confident because they see ongoing improvements in our accounting. It’s given them real peace of mind and kept them fully engaged in our growth.”
Joaquin Sanchez De Lozada
CFO & Co-Founder at Salt Athletic
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