eCommerce Blog

We did the math on average ecommerce CLV so you can figure out if you're winning or just really good at losing money slowly.

Your customers are spending $150 per order. Or $67. Or $324. Depends on what you sell and where they live. Here's how to stop comparing yourself to the wrong benchmarks.

Everyone's abandoning their carts and your accountant is crying. Here's the data on why it's happening and how to fix it without discounting yourself into oblivion.

Black Friday online sales quadrupled in 10 years! Except it's called Black November now and starts before Halloween, so...is this growth or just math being weird?

You don't have to nail this decision on day one. Start simple, prove it works, incorporate when the math makes sense.

The average ecommerce churn rate is around 70%. So if you feel like you're watching money walk out the back door, you're not paranoid—you're just paying attention. Here's the data.

The average chargeback rate is like Bigfoot—everyone talks about it, nobody has proof it exists. Meanwhile, Visa's flagging you at 0.65%. Oops.

Average ROAS by industry: the numbers nobody wants to admit. Plus why obsessing over ROAS is like celebrating revenue while your bank account cries.

Your customers are sending stuff back like it's their job. We break down the average eCommerce return rate, why it hurts, and what you can do about it.