Make The Right Impression With Great Web Design
Studies have shown that your website has 0.05 seconds to make a good first impression!
While people shouldn't judge a book by it's cover, the reality is that in this day and age customers have a lot of options.
And if the first impression they get from your Web Design is that it looks old, unprofessional, or untrustworthy, then they have no reason to not hit that back button immediately.
Your website is like your business's storefront. And making sure that it looks clean, modern, and has optimal usability is of paramount importance.
In this day and age, there's no excuse to not put your best foot forward with a modern Web Design.
Proper Web Design includes a design that is modern and aesthetically pleasing.
But there’s more to good Web Design practices than just looks. A website should also be built with the user’s needs in mind. It should include trust signals to put your visitors at ease, and make navigation simple to avoid frustration.
Conversion Rate Optimization
Your Web Design is ultimately done with a purpose in mind, and that is getting visitors to Convert.
No matter how strong your Web Design, there will always be unknowns about what will improve your user experience. And that can be achieved through constant testing and analysis of your data.
Web Design Approach
While its obviously important to make sure your website is aesthetically pleasing, there’s a lot more that goes into good Web Design. Because at the end of the day, your website is a tool. And there’s no point in having a beautifully designed tool if it doesn’t do the job. And for a website that job is Conversions.
Whether you try to get visitors to sign up to your email list, fill out a lead form, make a purchase, or just spend a lot of time engaging with your content, each of these things is a conversion. And the way your website is designed will have a significant impact on how well it nudges users towards these conversions.
There are certain heuristics that make sense whether you have a website for accountants, a blog, or an e-commerce store. While other particularities will be specific to your offering, industry, and website’s purpose.
Part of the job is done by starting with strong Web Design principles. But the main battle starts once you have lots of traffic coming to the website and have the opportunity to perform tests and gather data.
There are a number of tools that are used in the process of Conversion Rate Optimization. There are analytics tools that tell you about how much time a user spend on your site, which pages they visited, and how that behavior differs based on where they came from. There are tools that allow you to see heat maps of what elements on the website users interact with, and to even record their sessions to see what they’re doing and frustrations they may have run into. And then there are A/B testing tools that allow you to split traffic to different versions of your website, which can allow you to test alternatives, and implement new versions of your website that convert better.
Your website is the nexus for all your digital marketing efforts. While it’s great to do a good job of building your website to begin with, leaving it like that for years – like some businesses do – is not conducive to success. Constantly optimizing your website is a critical part of running a successful digital marketing strategy.
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