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Marketing For Accountants Designed To
You may have come as far as you have thanks to traditional business development and referrals. And there will always be a place for that method of client acquisition.
But as an accountant you’re intimately aware of the concepts of deploying resources efficiently and maximizing ROI. That’s what you advise your clients to do.
As such, you know your time is best spent providing value to your clients. If you can replace a significant portion of the lead generation process with an automated system that doesn’t require your valuable time, that’s an ROI-positive strategy.
Using tools like Search Engine Optimization, Content Marketing, Google Ads, and Social Media Marketing, you can deliver a finely tuned message with laser-focus to your target audience. Digital Marketing also allows for extensive data collection which means you can track the performance of your Digital Marketing campaigns accurately, and optimize for better results over time.
For the best results while marketing for accounting you won’t be using just one tool available to you. I’ll help you craft and manage a Digital Marketing strategy that leverages all the channels available, in the right mix, to get you the best results.
And as a CPA myself, I’m intimately aware of your services, the value you create for clients, as well as your target audience and their pain points.
This isn’t just another marketing firm who wants just another client. Marketing for Accountants is what we specialize in!
So How Do We Do It?
In an increasingly virtual world your website is the first point of contact for most prospective clients.
You ensure you convey professionalism and trustworthiness in person and with your office. Your website should be no different.
And as the hub for all your marketing activities your website should be more than a digital business card. It needs to be built to convert traffic into leads.
Pay Per Click
Most people looking for an accountant will turn to Google to find one. And you can make sure they find you using platforms like Google Ads.
If you’ve tried to run Google Ads yourself in the past and have been disappointed, it’s most likely due to a sub-optimal setup. Google Ads is far more complicated than most people realize.
Your clients trust you to do their accounting and tax planning because that’s what you specialize in. Entrust your digital marketing to someone who specializes in that.
Content and SEO
The best way to establish trust and expertise in the eyes of your target audience is through high quality content.
Combining that with Search Engine Optimization will help you to appear in search engines when people from your target audience are looking for information.
When those people are then ready to hire the services of an accountant, you’re brand will be the one they’re familiar with and the one they trust.
Digital Marketing Certifications
Having obtained official certifications in the major digital marketing platforms, as well as having years of experience using them, I can make sure you're getting the best bang for your buck.
If you’re looking around for help with marketing for accountants then there’s a good chance that you’ve experimented with marketing in the past and were underwhelmed with the results.
When faced with poor results, and an accountant’s natural skepticism, you’ll be tempted to think that digital marketing just isn’t right for you. But that’s not actually the case.
While traditional business development may have worked for you in the past, there are tons of businesses that don’t already have accounting expertise in their network, and you can only connect with those people through laser-focused marketing.
The issue with most digital marketers is that their main concern is delivering whatever metric you’ve been convinced to pay for. Regardless of if that metric actually correlates with real value.
It’s easy to show you lots of followers, and likes, and traffic. But if that doesn’t translate to cash flow generated, then how much does it matter?
And if you yourself aren’t analyzing the relationship between the marketing spend and the cash flow, your agency certainly isn’t going to point out if you’re not getting a good return.
I got into marketing because I was tired of marketers like that, and because frankly, I just loved it.
I was enjoying marketing my accounting practice more than actually providing the services, so I decided to just focus on providing marketing for accountants.
Hopefully, as a CPA you can trust that I have the integrity and competence that our clients come to expect of us.
And I’ll always be fully transparent with you as to what I’m doing, what I’m planning, what’s working, and what’s not. There aren’t any “proprietary methods”, nor a black box. I know I’m driving value, so I’m happy to make it as clear as possible.
If you’re interested in marketing for accountants that’ll actually drive results, drop me a note. I’d love to discuss your practice with you and see how I can add value.
– Abir Syed CPA, CA